Heart Your Park

heart your park cesar chavez park macys
Mon, March 17 2014
Sacramento Downtown Plaza
547 L Street

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Cesar Chavez Park, between 9th and 10th streets and I and J streets, has been selected for “Heart Your Park ,” a program introduced as part of Macy’s “Secret Garden” campaign, that aims to raise awareness and dollars for parks.

Now through Monday, March 31, customers at Macy’s in the Downtown Plaza can donate $1 or more at the register, with 100 percent of the donations benefiting Cesar Chavez Park. To further spread the love, Macy’s will match the total customer donation across all stores, dollar for dollar, up to $250,000 in total.

“We are thrilled to partner with Macy’s and NRPA for ‘Heart Your Park’ this spring,” said Parks Operations Manager, Elizabeth Anderson. “Through this wonderful program and donations by Macy’s customers, we are excited about the increased awareness and additional funding for Cesar Chavez. This park is a great asset to the community, and we greatly appreciate Macy’s support.” Donations will be put into a special fund earmarked for Cesar Chavez to supplement routine maintenance.

Cesar Chavez is one of more than 550 parks nationwide that will benefit from Macy’s “Heart Your Park” this spring. In partnership with the National Recreation and Park Association, the national non-profit organization dedicated to the advancement of community parks, recreation and conservation, Macy’s stores across the country have each selected a local park or green space in their community to support through the program.

Linda Tucker, Media and Communications Specialist, o: 916-808-7523, m: 916-802-9111

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